The 'Living Principles' for Designing Our World

06.24.2010 | 03:06:00 am | Posted by Joel Makower: Two Steps Forward

We've come to learn over the years that the most potent opportunities and solutions in the world of sustainable business involve design, in its broadest sense: design of products, processes, organizations, business models, systems of commerce, and more. That's a vast and noble goal, the execution of which is fraught with challenges. Not the least of those challenges is a common way to understand what sustainable design looks like.Consider: Each of the above design opportunities are the domain of different individuals inside, and sometimes outside, of companies: industrial designers (product de...

 
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